About fine’s people – a family affair.

George – the boss

He is the visionary behind the company and one of his aims is to break down the barriers that inhibit people from exploring new drinks, new food, new combinations. He has a degree in chemistry, is a chartered accountant, has a wealth of knowledge about retailing – and an enthusiasm for wine and food that’s been a driving force for many years. Setting up FINE means George is now channelling his passions into a business where he can make buying wine both interesting and rewarding for his customers. George’s expertise is behind every bottle on FINE’s shelves.

Hayley – Deli

She is developing the deli and foodstuffs range. She’s also a busy mum, teaches in pre-school and has a great love of food and cooking. She is styling FINE’s food range to be easy but different – offering value with the unusual and an experience that you’ll find rewarding and enjoyable. Plus, the food range is designed to go with the wines – and she will recommend different styles with confidence.

Katie – Customers and Web

She is newly qualified with a first-class honours degree and is hard at work in the shop gauging customers’ wants alongside FINE’s ability to respond to them. She has a fine palate, gives good advice – and brings a fun perspective to wine as only the young can.

Niamh – Marketing

Niamh’s role includes all aspects of marketing for the business, including online, social media and offline marketing.

Georgia – Customer Service

Georgia’s role includes assisting in shop, supporting customers, planning and sourcing wines for the wine plans. Preparing gifts and  hampers and crucially advising customers with any queries.

Adam – Customer Service

Adam’s role includes assisting in shop, supporting customers, planning and sourcing wines for the wine plans. Preparing gifts and  hampers and crucially advising customers with any queries.